Video testimonials are a more dynamic way you can present testimonials. They’re effective at getting prospective customers to feel they’re reading an honest and trustworthy assessment of a product or company that consistently leads to conversions. According to a study done by WYZOWL, two out of three people are more likely to buy something after seeing a video testimonial from a previous customer. And 77% of people who have seen a testimonial product video said they were motivated to make a purchase. Wiley Publishing’s video testimonial about Hootsuite’s organizational training program for social media is a great example. It doesn’t feel like Wiley is trying to sell Hootsuite. Instead, it feels like an honest conversation about how Wiley was able to use Hootsuite’s expertise to further its own goals.

First Peak

Nowadays, every small business and large corporation uses influencers as part of their marketing strategy. The global influencer market is valued at more than $13.8 billion. The majority of people (61%) purchase based on influencer recommendations. Influencers not only have access to a large following, but they also have loyal followers. Don’t feel intimidated or pressured to land Cristiano Ronaldo or Katy Perry to endorse your products. You can find micro-influencers like Beth Comstock who will get your brand and products in front of a smaller but very loyal audience. The tweet below shows how her testimonial about Glossier reached her loyal 2,700 followers on Twitter. It’s heartfelt and not only endorses Glossier’s Lash Slick product, it also raves about Glossier as a company.

Mr. Testimonial

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An interview testimonial is just a question-and-answer format that allows you to ask customers about their experiences with your products or services. This is one of the more simple ways to highlight feedback. There’s no need to rewrite or reformat, you can simply write out the question and then show the answer. You can also use multiple formats when using an interview template. You can write out the interview (put it on a blog), videotape it, or put it on a podcast. This will reach more people using their preferred method of content consumption. And you will be able to ask questions highlighting different aspects of a customer’s journey with your company and products.

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