Striving to foster a supportive community of like-minded individuals trying to achieve this optimal balance, with clear guidance and research to reinforce your confidence in our products and mission. Join us for the journey.
Our Story
We have a comprehensive range of ice baths which vary in size, colour, material and purpose, which are readily available year round
We have a comprehensive range of ice baths which vary in size, colour, material and purpose, which are readily available year round Cold water therapy involves using water around 15°C (59°F) to treat health conditions or stimulate health benefits. This practice existing for millennia, has evolved to include ice baths, daily cold showers, outdoor swims, and specific cold water immersion sessions.
We believe in order to succeed in your goals, you must obtain optimal balance both physically and mentally and you must be sustainably dedicated to ensure your desired goals are met.
This is no easy feat, with the trials and tribulations of todays society, people can feel trapped in a continuous cycle of settling for less than their true goals. The ice bath itself is a great first step for combating this monotonous cycle, allowing you to, realign your mindset, to organise yourself and manage external pressures. Whether you’re an athlete, looking to improve your mental health or you want an alternative, health benefitting form of relaxation, ice baths are for everyone and can be used almost anywhere.
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We will always strive to deliver the highest quality products, information and services.
Working together with customers, partners and the community to promote health and wellbeing.
Grounded in strong moral principles and honesty in every interaction.
Conor Sheehan
Alexander Adams-Camacho
Two young men hailing from West London, who since young have always had a great passion for physical activity and sports.
As we developed, the importance of not only keeping yourself physically fit but also keeping a positive mental attitude became starkly apparent. From this, our lives became focused on ensuring this, which led us to the discovery of cold water therapy, an area of the health & wellbeing industry which is plagued with popups racing to sell the cheapest quality products the quickest. However, it has incredible potential.